Week 4 A 2 Case Study Example | Topics and Well Written Essays - 250 words

Week 4 A 2 - Case Study Example This will also help her to make decision on whether to develop a system which she will use for training or offer training manually. The most important aspect of system development is its implementation. This will require approval from management and users of the system. The system should meet needs of the users and also be cost effective. To ensure this is achieved, Susan should assess its efficiency using rate of return, payback period, or net present value methods. Payback period refer to duration which revenue gained from a project will cover the expenditure incurred for its implementation. It is a simple method to use before decision making. However, this method ignores time value of money. Rate of return method is also useful to calculate the total amount of revenue generated from a project. It is useful when comparing more than one project and is also easy to use. However, it ignores projects with low returns at the initial stages but yielding high returns in the future. It also fails to take into consideration time value of money. Finally, she may decide to use net present value method, whereby she will consider the future returns of a project and value them at present time. This method takes into consideration the entire project lifecycle. However, it difficult to calculate since it requires people with professional accounting

Mary Shelleys Frankenstein Essay Example for Free

Mary Shelleys Frankenstein Essay In Mary Shelleys Frankenstein we are presented with more than just a story (which is how it began) but with a novel that raises deep philosophical questions. The tale of Frankenstein is much more than just a story; it is a cautionary tale which pays attention to moral values by presenting the reader with the character of Frankenstein and his toils. Mary Shelley is able to present us with more than just a horrific story but also with the moral ideas which form its fundamental basis. There are a variety of themes which run through the story of Frankenstein with the theme of friendship, nature, and most importantly responsibility. Victor Frankenstein was obsessed with creating life itself out of nonliving parts. This is shown where he refers to himself in third person saying, â€Å"So much has been done, exclaimed the soul of Frankenstein—more, far more, will I achieve; treading in the steps already marked, I will pioneer a new way, explore unknown powers, and unfold to the world the deepest mysteries of creation† (Shelly 49). Victor is so concentrated on the glory of being able to create a being from dead parts that he becomes consumed in his work and never even considers the affect this could have on society. He completely disregards this affect making this the first responsibility that Frankenstein failed to complete. He searched graveyards for material to fashion a new being, which he shocks into life with electricity. Although his creature was extremely big and being made from many different parts quickly combined together into a being was hideous. Once he had created this monster he states, â€Å"now that I had finished, the beauty of the dream vanished, and breathless horror and disgust filled my heart. Unable to endure the aspect of the being I had created, I rushed out of the room and continued a long time traversing my bed-chamber, unable to compose my mind to sleep†(Shelly 58). Frankenstein took no responsibility over his hideous creation here and instead decides to flee from the room in terror and leave the monster. This shows that he wants no part of what he created at this point so he is trying to escape the responsibility of creating the monster. Although inside he kno ws that he created the monster and anything the monster does will be on Frankenstein’s conscious. This leads to new events in the story that he feels responsible for. Frankenstein felt responsible for his younger brothers death when he realized that the monster he created murdered William. Frankenstein started to feel as if he himself had committed the murder because of his role in the monsters existence. Everything the monster did was Frankensteins fault because he was the creator. Rather than blame the monster for his downfall, Frankenstein blamed himself because he created the monsters life. He did not take actual responsibility for his brother’s death however because he did not want anyone to know about the monster. Frankenstein felt as if he murdered Justine as well as William because she was executed for a crime the monster committed of murdering William. If Frankenstein would have taken responsibility for his actions of creating the monster and told people what actually happened to his brother then Justine would not have been killed for a crime she did not commit. The chain of events that the monster set off with Williams murder began not with the monster, but with Frankensteins desire to create life. When the monster came to Frankenstein to plead his case and tell his story, Frankenstein realized that he had some obligation to the monster because he created it, in the same way that he bore responsibility for the monsters actions. Frankenstein was no longer simply responsible to humanity for the monsters actions, but he was also responsible to the monster for his happiness. Being the creator of a life was more responsibility than Frankenstein planned for when he was so eager to create the monster. The monster called upon Frankenstein to fulfill his obligation of providing for his happiness by creating a female companion to keep him company. Out of his sense of obligation to his creation and out of fear for his family (which the monster threatened to harm if Victor did not make a companion), Frankenstein agreed to make the female monster. His responsibility to his creation carried greater weight than the idea of his responsibility to humanity for the actions of the original monster and the new one he agreed to create. He hadnt yet realized the full weight of responsibility he would bear for the actions of both monsters. Before Frankenstein could marry Elizabeth, he had to complete his obligation to the monster so that he could be completely rid of him and the responsibility for his actions. As a result, Frankenstein postponed the wedding and took a trip to England to work without the danger of being discovered by his family because he had still not told anyone about the monster that he created and actually to responsibility for its actions. His obligation to the monster was not only to ensure the monsters happiness, which Frankenstein felt obliged to do as the monsters creator, but also as a way to protect his family from the monsters vengeance. Before he completed the female monster, Frankenstein realized the weight of responsibility he would bear if together the two monsters destroyed any other human life or reproduced, and the thought was just too much to bear. Rather than deal with the responsibility for two hideous, superhuman creatures, Frankenstein would rather deal with the wrath of one, so he destroyed his work on the female monster. This kept him free from the enormous feeling of responsibility of any actions of the two monsters. Frankenstein was responsible for Henrys death at the hands of the monster, and this grief rendered him ill for a long time. Frankenstein is once again in the position he found himself with William and Justines deaths. He didnt murder Henry, but his friendship with Frankenstein made Henry susceptible to the monsters wrath because he used Henry to get back at Frankenstein. Although the Irish magistrate acquitted him, Frankenstein knew that he was responsible for Henrys death because he had d efied the monsters wishes and the monster repaid him by killing his friend. The monster then did exactly as it said it would if Frankenstein did not create a companion for it and went to kill his fiancà ©e Elizabeth. Frankenstein, feeling responsible for Elizabeths death as well, vowed vengeance on the monster. The only way to absolve his responsibility for the monsters actions was to kill him, so thats what Frankenstein set out to do. He was responsible for the monsters creation and its actions, and he planned to be responsible for the monsters destruction as well which would free his mind from any new struggles. Frankenstein has already lost all of the friends that he was close with and really lost everything he has dreamed of at the hands of the monster. He believes without his friendships he has nothing to live for except the destruction of the monster. Friendship is important throughout the novel because it is the goal of Walton, the narrator, as well as the monster Frankenstein created. Loneliness and isolation are major conflicts throughout â€Å"Fr ankenstein†, and in this novel they motivate the monster to turn to destruction. The first sight of the theme of friendship we see is how Walton longs for a friend to share his excitement over the voyage to the North Pole. He is separated from his sister, whom he may never see again, and he has no one to buoy his courage or steady his heady excitement. Walton writes, â€Å"I have no friend, Margaret: when I am glowing with the enthusiasm of success, there will be none to participate my joy; if I am assailed by disappointment, no one will endeavor to sustain me in dejection†(Shelly 19). Friendless in the cold, white blankness of Archangel, and preparing to sail into the vast and unknown frozen arctic, seems a desolate situation for Walton. He feels the need of someone of his same intelligence that he can share his thoughts with so that the friend could keep Walton positive when he feels as though failure on his journey is near. Without a friend Walton is just a lonely being among others that cannot sustain his need for a friend to help him find a bit of lig ht in the dark days of his voyage to sooth his soul. â€Å"Frankenstein† also uses Natural beauty as well as friendship for a soothing influence on the characters of the novel and it is an important part of the Romantic influence. This appreciation of beauty in a novel so filled with brutality seems an odd contrast, but it is part of what makes this story a Romantic piece. On Frankenstein’s trip back home he was anxious about the changes in his homeland since he had been away for six years, so he spent a few days resting in a small town and letting the landscape of his country ease his worry. â€Å"I remained two days at Lausanne, in this painful state of mind. I contemplated the lake: the waters were placid: all around was calm; and the snowy mountains, ‘the palaces of nature’, were not changed. By degrees the calm and heavenly scene restored me, and I continued my journey toward Geneva† (Shelly 76). The familiar landscapes, which seemed timeless when compared to the span of human life, calmed his worries. Nature makes us feel small and unimportant because we last such a short time in comparison to the mountains, rivers, and trees around us, so whatever we are experiencing must be miniscule as well. Gazing at the calm and relaxing place is helpful to ease the mind of struggles and to calm the mind. In conclusion, the theme of responsibility proves to be the most important in the novel â€Å"Frankenstein†. Although Frankenstein himself does not take responsibility over his action of creating the monster until it has destroyed almost everything he loved. If he had taken this responsibility from the beginning he could have avoided the tragedies that brought him into a depression. The only things that could help him through this terrible time would be friendships or nature. The fact that he lost all of his friendships through the destruction of the monster that he had not taken responsibility for led Frankenstein to have to find peace within nature. Works Cited Shelly, Mary W. Frankenstein. London: Penguin Group, 1992. Print.

Trumans Blunder: The Decision to Drop the Atomic Bomb Essay examples -

The atomic policy against Japan was closely related to the fear of Soviet expansion in Asia. U.S. leaders were strongly conscious of Russia’s agreement at Yalta to join the war against Japan three months past Germany’s surrender on May 7, 1945 (Fogelman, 124). Among the U.S. invasion of Japan planned for November 1, 1945, U.S. officials were doubtful about the cooperative mission with Russia in which Russia would have power at the peace table. However, the successful detonation at Alamogordo had transformed everything. The bomb guaranteed that the U.S. no longer required Russian aid to win in the Pacific (Wainstock, 132). In reality, Russian involvement would now only threaten American postwar interests. If successful, the atomic bomb had clear long-term political and diplomatic repercussions. Nearly all of the president’s primary consultants on were in agreement regarding the issue (Robert Jay Lifton, 216). The overall agreement was that the bomb would be a radical new force in influencing American policy and assist in dealing with numerous problems of the postwar world. Anti-Asian bigotries, with their origins in the 19th century, added to the way Americans rapidly radicalized World War II within Asia. Racist beliefs concerning the Japanese reached its highest in the aftershock of the destructive surprise attack at Pearl Harbor (Maddox, 138). Americans started to classify World War II as two very different wars, the Pacific war and the European war. In Europe, Hitler and the Nazis were identified as enemies and were distinguished from the German people as a whole. On the other hand, in the Pacific, American antagonism was usually targeted the entire Japanese race or the â€Å"Japs† as they were called. Throughout the war, the Ja... ...ure negotiations with the Soviets, the bomb had the opposite result. Instantly after Hiroshima, Stalin commanded Soviet nuclear scientists to catch up with the technology obtained by their rival, establishing the race for world dominance (Alperovitz, 416). The Soviets successfully tested its first atomic bomb on September 23, 1949; and the changeover to the atomic age had been established (Alperovitz, 419). One thing is clear; the atomic bomb was not necessary in winning the Pacific war. Nevertheless, the dominant statement in both the Roosevelt and Truman administration was that the bomb would be utilized against the enemy. The bomb functioned with a double role in quickly ending the war and instituting U.S. hegemony worldwide. However, the severe repercussions of the bomb’s utilization are far greater than the weapon’s accomplishment of concluding World War II.

Compare/Contrast: Two Competing Firms Essay

We all know and understand the importance of good marketing, advertising and promotion of a company’s goods or services. Many modern business organizations spend thousands of dollars from their budgets for various advertising campaigns, promotional materials and publicity in order to attract more customers, look trustworthy, and eventually receive more profits. I could experience how this strategy works and how it fails to work in such service sector as tourism, and this report is a summary of my research. This summer my brother and I wanted to take a trip to the West Rim of the Great Canyon, so we decided to use the services of â€Å"Travel Guide†, one of the most known tour agencies in my city, which is continually advertised in local media. Its office was very busy, and we were treated there as usual clients who are not ordering a luxury tour. During the trip we had many little problems, because it included a lot of challenging activities, like rafting or a mule ride. My brother damaged his back, and we had to wait for medical help for several hours. Unfortunately, the trip was not too well-organized and quite disappointing. In December I got a chance to go to Aspen to ski with my friend, who recommended me to use the services of another tour provider, â€Å"Telehaus†. It is a small private agency which works without massive advertising and expands its client database at the expense of own good reputation. We were overwhelmed with the attitude and attention we had received in â€Å"Telehaus†. We were provided with everything needed for the trip, including special maps and â€Å"Tips for safe skiing†. The trip was great, and we had a very competent mountain travel specialist, who really helped us a lot and was always available in case of any trouble. Therefore, the most important difference between these two companies was the quality of their services. During our trip to the Grand Canyon, there was always some disarrangement and scheduling problems, therefore, many times we had to wait here and there. â€Å"Telehaus† had much better organization of the tour and we were very happy with the hotel services, as well as with the entertainment program. That is why I rated â€Å"Travel Guide† services as 45/100 and â€Å"Telehaus† services as 95/100. Another important difference was the quality of their work with the clients, especially during the reception in the agencies. We were just routine customers in the office of â€Å"Travel Guide†, but in â€Å"Telehaus† we felt ourselves special and appreciated. â€Å"Telehaus† employees were more cooperative and professional when helping us to select a hotel, and their work is organized better and more effectively, then the work of â€Å"Travel Guide†. Nevertheless, I have to mention a number of some small differences, which made me give 95/100 to â€Å"Telehaus†. The first one is the variety of the tours they offer. As I could learn from the booklets of â€Å"Travel Guide†, they can arrange a trip to almost every nook of the world including exotic islands, etc. But â€Å"Telehaus† works with a limited number of tour-operators. Besides, â€Å"Telehaus† can offer mostly quite expensive hotels or apartments, which makes their services unavailable for the customers who have low budgets for traveling. Finally, one more principal difference is the approaches of these two companies to their services, related to advertising and marketing. â€Å"Travel Guide† is a well-promoted and well-advertised brand name in the market, which has great professional connections, considerable number of clients and good profits. However, â€Å"Telehaus† does not spend its resources on advertising, but tries to attract new customers with the help of good reputation, high-quality services and competence of the employees. What I have learnt from my experience is that excessive advertising is not everything. In order to make a company successful, it is absolutely necessary to combine a number of various effective strategies helping to boost the business and maximize the incomes. Those strategies must include well-planned marketing and advertising campaigns, proper organization of the work, selection of qualified, skilled and responsible employees, working on some innovative ideas, and many others.

Balance School and Social Life Essay

School and social life are like oil and water – they don’t mix. You absolutely want to go hang out with your friends, but you need to study for that test the next day! Dear teens, here’s how to balance your social life and school! Steps Do your homework as soon as you get home. It’s tough, and you want to relax. But this is a great strategy to use; if you do your homework the second you get home, you have the rest of the night to relax. Do this even on Friday. Make it a habit. Listen to music while doing homework. This helps you work at a faster speed and seems to make time go by quickly. However, not everyone can work while listening to music, so if you happen to be one of these people, then you can work in an environment without music – it’s perfectly fine. Turn off your cellphone and television while doing your homework. Distractions are the number one reason why you take five hours instead of one to complete your homework. Have a lot of homework? Then maybe do some on the bus ride home. This won’t work if you walk home from school, though. What you can do is try not to burn the midnight oil or do your homework at the eleventh hour. During lunch break, try to do at least some homework given to you earlier in the day. Don’t ever be afraid of being made fun of. If you really have no time to complete your homework, try explaining it to your teacher. She or he will understand, because teachers used to be students, and after all, they’ve gone through what you’re going through now, right? If your teacher announces there’s going to be a test the following week on Friday, don’t study for it on Thursday. Slowly take your time to study a few chapters a day in the afternoon so that you have lots of free time to socialize after that. Now you’re free to hang out with your friends. I know you’re thinking, â€Å"None of these steps will work! † Well, you’ll never know unless you try. After all, if hanging out with your friends is really that important to you, you would take any option you have.

Starry Night essays

Starry Night essays I chose The Starry Night by Vincent Van Gogh because it is a very well known piece of art. People throughout time have always looked at this piece of art as one of the most fascinating pieces of all time. I became interested in this piece and began reading articles about it. According to what I read, Starry Night was painted while Van Gogh was in an asylum. His behavior was very erratic at the time, which can be the reason for some of the things shown in this piece of art. A poem by Anne Sexton called, The Starry Night, was created through a letter Van Gogh had written his brother. Through Anne Sextons poem and the painting by Van Gogh, I am able to get a feel on what exactly Van Gogh was portraying in this piece of art. The first thing I noticed when I looked at this piece is the sky. The starry sky occupies more than half of the painting. In the sky, there is an orange and yellow moon along with eleven bright white and yellow stars. The sun and all of the stars are surrounded by bright rings of light. According to Anne Sexton, The night boils with eleven stars (line 4). Left of the center, it looks as though there is something dark and evil towering over the village. The large figure, which appears to be a tree, looks like black flames. It stands alone on the top of a hill looking at the sky and the village. According to Anne Sexton, The old unseen serpent swallows up the stars. (10). The tree, covering part of the mountains, sits still and is untouched by the wind or the light reflected by the bright sky. It remains alone, separated from the remainder of the painting as if it was not even a part of it. To the right of the painting, there is a small town with houses, a church, and some large blue hills. The church sits in the middle, almost as the focal point of the painting. Even though it is night, there are no lights shining down on the city. Due to the absence of light ...

Strategies for Writing a 20-Page Paper

Strategies for Writing a 20-Page Paper Research papers and essays can be intimidating enough as an assignment. The long paper assignment, though, can scare students into total brain freeze. If youre facing a twenty-page writing assignment, just relax and break the process down into manageable chunks. Make a Plan and Follow It Start by creating a timetable for your project. When is it due? How many weeks do you have between now and the due date? To create a timetable, grab or create a calendar with plenty of space to write on. Then, jot down deadlines for each stage of the writing process, including: Initial research. Before you can choose a topic, youll probably need to do some basic research to learn more about the general subject area youre studying. For example, if youre studying the works of Shakespeare, youll want to do some research to decide which play, character, or aspect of Shakespeares work is most interesting to you.Topic selection. After youve finished your initial research, youll want to select a few possible topics. Talk with your teacher before making a final decision. Be sure the topic is really interesting and rich enough for a twenty-page essay, but not too big to cover. For example Symbolism in Shakespeare is an overwhelming topic while Shakespeares Favorite Pens wouldnt fill more than a page or two. Magic in Shakespeares Midsummer Nights Dream might be just right.Topic-specific research. Now that you have a topic, you may need to take a few weeks to conduct research until you have five to ten subtopics or points to talk about. Jot notes onto note cards. Sepa rate your note cards into piles that represent topics youll cover. Organizing your thoughts. Order your topics into a logical sequence, but dont get too caught up in this. Youll be able to rearrange the sections of your paper later.Drafting. Take your first set of cards and write all you can about that specific topic. Try to use up three pages of writing. Move on to the next topic. Again, try to use three pages to elaborate on that topic. Dont worry about making this section flow from the first one. You are just writing about individual topics at this time.Creating transitions. Once you have written a few pages for each topic, think again about the order. Identify the first topic (one that will come after your introduction) and the one that will follow. Write a transition to link one to the next. Continue with order and transitions.Crafting an introduction and conclusion. The next step is to write your introduction paragraph and your conclusion. If your paper is still short, just find a new subtopic to write about and place it between paragraphs tha t exist. You have a rough draft! Editing and polishing. Once youve crafted a full draft, be sure you have enough time to set it aside for a day or two before reviewing, editing, and polishing it. If youre required to include sources, double check that youve correctly formatted footnotes, endnotes, and/or a bibliography.

5-Paragraph Argumentative Essay on Abortion

5-Paragraph Argumentative Essay on Abortion 5-Paragraph Argumentative Essay on Abortion In the modern world, the debate on whether abortion should be legalized has dominated discussions for years. While some people see abortion as murder, others believe that abortion should be allowed in the case of ‘unwanted’ pregnancy. This is when the pregnancy was not planned, and the mother is either not ready to have a child, or the birth of the child may pose a danger to the mother and the child. When one participates in this debate constructively, you need to prepare a well-structured essay that demystifies the issues surrounding the abortion issue. Such an essay can be an important tool that people can use to support, or oppose, the issue of legalizing abortion. A 5-paragraph argumentative essay on abortion should include the following five points: The first paragraph should introduce the debate and the contested issues concerning abortion. For instance, the writer should explain who supports legalization of abortion, and who does not. The writer should also give the reasons why people have these differing opinions. The second paragraph should explore one side of the debate. For instance, the writer can explore whether abortion should be legalized and whether such action of legalization of abortion will be a violation of human rights, ethics, laws governing the society, and the rights of any specific member of a group of the society. The third paragraph should explore the other side of the debate. In this case, the writer should explain why legalization of abortion is vital and the conditions under which it should be allowed. The writer can explain what the repercussions would be if the state does not legalize the issue of abortion and what society stands to lose by having a blanket ban on abortion. The fourth paragraph should explore the validity of the arguments that both sides provide. The literature on the issues that the writer raises in support of the issue of abortion and its legalization should be discussed. The writer can use legal arguments as part of its presentation, or, religious arguments to credit or discredit the arguments of both sides of the debate. The fifth paragraph should present the facts that emerged in the previously written paragraphs. Since the fifth paragraph is the concluding paragraph, the writer can give his/her personal opinion based on the facts presented. Why not to try our professional essay writing service designed to help students with writing college essays. Get a custom paper on Abortion now!

NURSE PRACTICE ACT Essay Example | Topics and Well Written Essays - 2250 words

NURSE PRACTICE ACT - Essay Example In order to be aware about the legal obligations, a nurse must be familiar with both the Act and also with the regulations associated with it, which will in turn help the nurse practice nursing safely at any location. It is also a fact that despite changes in the Nurse Practice Acts in many states, barriers to nursing practice remain. In the future, clearly stated and uniform standards, scopes of practice, educational requirements, and evaluation of competencies are required The state nursing practice act is an important legislation affecting nursing practice. The nursing practice acts defines nursing, gives guidance on the scope of practice, and sets standards for the nursing profession. The main purpose of nurse practice acts is to protect the public from unsafe practitioners. The ultimate goal of this act is to provide competent, quality nursing care by qualified nurse practitioners. The New York State Nurses Association (NYSNA) was organized in 1901 with the intention of obtaining a legal credentialing mechanism for nursing practice, and thus protects graduate nurses. The title Registered Nurse, â€Å"R.N† was derived from the nurse registration act or the â€Å"Armstrong Bill† in 1903. The first license was issued in 1904, to the class of 1902 from the Rochester Homeopathic Hospital (The Nursing Practice Act, n.d.) Since the public does not have adequate information or experience to identify such a health care provider, they are particularly vulnerable. Thus it is vital that by means of proper regulatory processes, the government permits only those with proper credentials to practice nursing (NCSBN, n.d.) The Nurse Practice Act is a set of state laws, and the statutes are grouped with a chapter of state laws. By ensuring basic requirements for nursing practice, the Act aims to protect the public from an unsafe nurse. Since the legislature of each state determines the Acts content, each states Act may

English Essay Example | Topics and Well Written Essays - 250 words - 44

English - Essay Example The current political system discourages all people from participating, especially Arab Americans. The system has become unsustainable and there is need to reform American foreign policy. There is need to develop a foreign policy that seeks to establish peace rather than perpetuate war, especially in the Arab world. Practically, all Americans are included in the American Dream. Exclusion from the dream is a voluntary process where the discontented, particularly some minority groups, can excuse themselves from the Dream. American expects a lot from individual people who pursue the American Dream. In their hard work to succeed, individuals usually contribute to the success of the nation through their contribution to the overall economic welfare of the nation. American art exposes a melancholy tension in the Dream. The work culture that was once characteristic of America is waning as the country strives for new innovations aimed at propelling it a step further as the world’s greatest nation. The features of the American Dream that emphasize wealth, fame and power affect the polity and global image of America by casting an image of a greedy country, that focuses more on its interest and would do all to achieve what benefits it at the expense of other

Evaluating Team Performance Assignment Example | Topics and Well Written Essays - 1000 words

Evaluating Team Performance - Assignment Example In this evaluation both technical and interpersonal abilities of the team members were taken into consideration. One factor that is always of high importance when evaluating a cross-functional team is the expertise contribution of the members. The team was comprised of members of the marketing, accounting, sales, human resource management, public relations, technical, and engineering departments. All the members were expected to represent the concerns of their various departments with regard to the organization’s culture and potential changes (Stewart, 2006). All the members were able to bring in their expertise with all members basing their reasons on researches that were carried out with regard to the matter. The marketing department asserted that the culture should not change the public’s perception of the organization. As for the engineering department representatives, the most important thing was to make sure that the culture encourages a technical productivity of the organization. It is no doubt that at the end of the day all the departments’ perspectives were proper ly reviewed and an eventual conclusion reached (Dyer,Dyer & Dyer, 2013). When asked about the team’s goal, all the members were able to identify what the goals. This is helpful because it enables a team to work as a single unit with a single focus and goal. However, it is also notable that the team would not have been able to work together for a common purpose if they do not share the same opinion with regard to the group’s goal (West & Markiewicz, 2004). Therefore, the leader saw that it was appropriate to let all the members give their opinion about the goals of the team (Franz, 2012). Different members gave different opinions on how the goal will be reached. Some of the members suggested that the start-up style labs should be left to operate for a while so that they could observe the changes in organizational culture and whether there will be a necessity for any change in

Critique for "the piano lesson" play at stagehouse theatre Essay - 1

Critique for "the piano lesson" play at stagehouse theatre at grossmont college - Essay Example In The Piano Lesson, Esther Skandunas provides the costume design. Danielle Dudley sets the stage for the play. The stage manager is Aimee-Marie Holland. On the stage is an antique piano directly under an ancient painting. A stool covered with an old tablecloth stands in front of the piano. A sofa faces the audience just behind the piano. There is a kitchen and a wall clock hung above the cabinet. In the center of the stage are dining chairs and a table. On the table are four glasses with whisky. A staircase leads to an upper room. The piano is the major prop located in a place from where we refer all other items. It is the artifact in which all the family history is enshrined. The setting was in the 1930s. The piano is customized with the curving of the owner which indicates a strong connection of this item and the central theme. This arrangement of the stage suffices all the activities in the play that convey different themes. Some of the ideas are not well displayed in the stage design applied. Superstition is a theme in this play. We expect the stage to be equipped with props that suit this theme like caskets or smoke emanating from one corner of the stage. The lighting design was provided by Craig Everett. It is partly produced by a bulb hanging from the ceiling of the stage emitting yellow light. Blue light comes from a bulb directly above the audience. The lighting patterns in this stage help emphasize the theme. Supernatural powers apparent in this play are illustrated by the blue light that is visible even outside the room. All the scenes were lit all the time. If the stage was darkened at times when the spirits were say talking, the show could be livelier and express some fears in the audience at the thought of ghosts’ visitation. The question of Family history is well captured in the play. The piano is a family souvenir that reminds it of its historical legacy. Two characters, particularly bring out the issue of historical legacy, and

Risk Assessment and Risk Management Essay Example | Topics and Well Written Essays - 1500 words

Risk Assessment and Risk Management - Essay Example The essay "Risk Assessment and Risk Management" talks about the knowledge bases in risk assessment and risk management and the consensus-based model of risk assessment. The knowledge base is the foundation of any profession; this refers to a body of specialist knowledge, which acts as the base of professional practice. Therefore, it has become increasingly essential for individuals and organizations to demonstrate underpinning knowledge base while undertaking any task within human services, aimed at achieving professional status. In the development of a framework for risk assessment and risk management, three interweaving features of knowledge bases are needed: theoretical knowledge, practical or personal knowledge, and factual knowledge. The theoretical knowledge base includes the existing literature that analysis risk incidents, situations, or events, literature that analysis our role and tasks in risk assessment and risk management, and literature that offers guidance on the pract ical approaches to be followed in assessing and managing risks. Practical or personal knowledge base refers to the practical skills or knowledge that is acquired at workplace related to risk assessment and risk management. These practical skills may be acquired through training, or through learning from experience, which leads to new knowledge. Finally, factual knowledge refers to the professional standards, rules, regulations, and ethical values developed in the past to provide guidance during professional practice.

To what ExtenT do 'Reverse Burdens' Whittle down the Rule in Essay

To what ExtenT do 'Reverse Burdens' Whittle down the Rule in Woolmington v DPP - Essay Example This paper demonstrates how reverse burdens have whittled down the presumption of innocence and how reverse burdens are justified in appropriate cases. I. The Presumption of Innocence All persons accused of a criminal offence are presumed innocent. The presumption of innocence is codified by Article 6(2) of the ECHR. Article 6(2) which is prefaced by a right to fair trial within a reasonable time,4 provides for the presumption of innocence until guild is proven â€Å"according to law†.5By virtue of the Human Rights Act 1998, the ECHR is a part of the British law and all national statutes must be read and interpreted in such a way as to be compatible with the ECHR.6 The presumption of innocence means that the prosecution must prove the essential elements of the alleged offence. As Blackstone’s Criminal Practice notes: The phrase ‘the presumption of innocence’ is often used as a convenient abbreviation of the common-law rule that, generally speaking, the pros ecution bears the burden of proving all the elements in the offence necessary to establish guilt.7 Specifically, the prosecution must prove that the defendant committed the act constituting the offense (actus reus) and had the â€Å"requisite state of mind† (mens rea).8 The common law rule was stated by Lord Sankey in Woolmington v DPP. In the case, the defendant was convicted of murdering his wife as a result of shooting. The defendant argued that the gun was discharged accidentally. The trial judge ruled that the defendant bore the burden of proving that he lacked the necessary mens rea. Upon appeal, the House of Lords, allowing the appeal ruled that in criminal trials, the common law rule was that the burden of proof showing guilt beyond a reasonable doubt resided with the prosecution.9 Therefore the presumption of innocence is not lost until such time as the prosecution discharges the burden of proof beyond a reasonable. This is a primary requisite for a fair trial pursua nt to Article 6 of the ECHR.10 It was held in McIntosh v Lord Advocate11 that a difficult paradox is created by the presumption of innocence and the public’s interest in ensuring that the guilty are convicte

Risk Assessment and Risk Management Essay Example | Topics and Well Written Essays - 1500 words

Risk Assessment and Risk Management - Essay Example The essay "Risk Assessment and Risk Management" talks about the knowledge bases in risk assessment and risk management and the consensus-based model of risk assessment. The knowledge base is the foundation of any profession; this refers to a body of specialist knowledge, which acts as the base of professional practice. Therefore, it has become increasingly essential for individuals and organizations to demonstrate underpinning knowledge base while undertaking any task within human services, aimed at achieving professional status. In the development of a framework for risk assessment and risk management, three interweaving features of knowledge bases are needed: theoretical knowledge, practical or personal knowledge, and factual knowledge. The theoretical knowledge base includes the existing literature that analysis risk incidents, situations, or events, literature that analysis our role and tasks in risk assessment and risk management, and literature that offers guidance on the pract ical approaches to be followed in assessing and managing risks. Practical or personal knowledge base refers to the practical skills or knowledge that is acquired at workplace related to risk assessment and risk management. These practical skills may be acquired through training, or through learning from experience, which leads to new knowledge. Finally, factual knowledge refers to the professional standards, rules, regulations, and ethical values developed in the past to provide guidance during professional practice.

Why Drinking Age Should Be Lowered by Ruth C. Engs Essay

Why Drinking Age Should Be Lowered by Ruth C. Engs - Essay Example Some points have been presented by the author in his article â€Å"Why drinking age should be lowered: An opinion based upon research, and it is important to scrutinize some of these points to be able to come up with clear picture about the issue being talked about. Ages 18 to 19 must be the legal age for drinking among the young adult and they must be allowed to drink in public establishment or even in some of the officially functions of schools and universities. However, in this manner, young people could be taught through educational programs and is expected to be mature when it comes to drinking behavior. Nevertheless, this is based upon the research of the author in his more than twenty years of involvement in the college of youth and the history of drinking in the United States as well as other cultures. Despite the fact that the age 21 is the legal age to purchase alcohol, irresponsible manner in consuming alcohol is manifested among the young adult below this age. Furthermore, some of the considerations given to the young adult for drinking were, drinking is inviting, manifestations of rebellion from the authority, and a symbol of adulthood. Current law prohibiting drinking below the age of 21 proves to be not working just like all the laws that existed in the past (1850’s and 1920’s), these laws were found to be hard to enforce and repercussions cause social problems just the same as to what had occurred in the past. Prohibitions through laws are not working on the young adult under the age of 21. Considering the existence of the law, there is a bigger percentage of drinkers that is below the age of 21: 32% of the students are heavy drinkers compared to 21 years of age and above which is only 24%. Even before the implementation of the purchase laws in 1987, research shows up to the present the decreased in the drinking and driving related accident and this is because of the education given with regard to drunk driving, increased in seatbelts, and lower speed limits. However, Along with the decrease of the accidents during that time was the increased on the problem related to heavy and irresponsible drinking among the college student’s ages below 21 are manifested such as 46% of drinking student heavily rise to 50%, 9% cutting class after drinking rise to 12%, 26% absentees because of hangover rise to 28%, and the 12% students getting the lower grade rise to 17%. The reason behind the

Ping Sweeps and Port Scans Essay Example for Free

Ping Sweeps and Port Scans Essay This report is to provide insight on nefarious computer activities called ping sweeps and port scans as a request from management. I will identify them, explain what they are use for, how they are used and how to stop them from attacking a network. Finally I will discuss how they can be eliminated as security risk. The information in this report is designed to increase the understanding and knowledge of these two activities so that this company’s IT department will be in a better position to recognize them and block potential attacks from their use. According to S. Branch (2012), in his article What is a Ping Sweep he says â€Å"A ping sweep, also called an Internet Control Message Protocol (ICMP) sweep, is a diagnostic technique used in computing to see what range of (IP) addresses are in use by live host, which are usually computers†. Ping sweeps are not unusual, they are often used by administrators in diagnosing network issues; however, hackers also use ping sweeps to find active computers so they will know where to concentrate their attacks. This can become a serious security breach for an unprepared network. Hackers send not one ping but many packets at the same time. This tends to slow down a network. When the hackers ping sweep finds an active computer it can send request for confidential information. There is no reason to be alarmed by ping sweeps because the solution for stopping them is very simple. The system administrator only need to disable ICMP packets and if the system administrator wants to do a ping sweep, just enable the ICMP packets temporarily. According to S. Branch (2012), â€Å"ping sweeps are older and slower technology, and are not in use as much as in the past†. A port scan attack is a popular reconnaissance technique that attackers use to discover services they can break into according to Yahoo Answers (2007), Author unknown. Yahoo Answers states that â€Å"All machines connected to a network run many services that use TCP or UDP ports and there are more than 6000 defined ports available. Normally port scan does not make direct damage just by port scanning. Potentially a port scan helps the attacker find which ports are available to launch various attacks†. A port scan sends a message  to each port one at a time. The response received back indicates whether the port is being used and if so, the port will be probed for weakness. TCP ports are the most attacked ports because they are connected oriented and give good feedback to the attacker. The most frequent port scan attacks to look for are: Stealth Scan, which is design to be undetected by auditing tools, SOCKS, which allows multiple machines to share a common internet connection, easy access when not configured correctly. Bounce Scans, are systems that they can bounce their attacks through. These systems are FTP server, Email server, HTTP Proxy, Finger and others. These all have vulnerabilities to do bounce scans. They also use UDP ports to find open ports, but it is not often used because it is easily blocked. Port Scan attacks can be reduced or completely solved by deploying Firewalls at critical locations of a network to filter unwanted traffic. There is also Port Scan Attack Detectors (PSAD) on the market for free use. In the fast developing world of computer technologies there will always be hackers and other types looking for ways to still. In the earlier days of computer technology they were not much of a problem if any. Today programmers and system builders program and build their goods with hackers and others in mind. Many security features are built in and other features are discussed and put in place at the beginning of the project. Nothing is foolproof, but if there is a way for them to get in, there is a way to keep them out. References Author unknown. (2007). What is a Port Scan Attack? : Yahoo Answers http://answers.yahoo.com/question/index?qid=20061105020422AAtre1p Branch S. (2012). What is a Ping Sweep? :  © 2003-2013 Conjecture Corporation http://www.wisegeek.com/what-is-a-ping-sweep.htm

Lower Lip Shave for Squamous Cell Carcinoma Reconstruction

Lower Lip Shave for Squamous Cell Carcinoma Reconstruction Lower lip shave for reconstruction of lower lip squamous cell carcinoma Introduction Global estimates of the incidence of oral squamous cell carcinoma vary slightly between various sources, but it appears to be around the eighth commonest site for malignant tumours, with approximately 300,000 cases per year (Shaw, Pace-Balzan, Butterworth, 2011, Parkin et al. 2005) (Shaw et al. 2011) (Scully Bagan, 2009) (Saman Warnakulasuriya, 2009). The relative incidence of lower lip cancer is 35%, which is the highest among oral cancers sites and is most likely due to chronic exposure to sunlight (Bauer et al. 2014).Although the modifiable risk factors such as tobacco, alcohol, diet and lifestyle (S. Warnakulasuriya, 2009) have been identified in the past, only a modest decline in incidence has been reported in recent decades (Chaturvedi et al. 2008). Moreover, an increase of oropharyngeal cancer cases has been related to HPV infections, highlighting the role played by HPV 16 as well as sexual behaviour in head and neck cancer (Chaturvedi et al. 2008; Marur et al. 2010). Despit e the decline in the prevalence of smoking in industrial countries, there is no noticeable reduction in oral squamous cell carcinoma (OSCC) incidence (Shaw et al. 2011). Cancer is a disease that is perhaps more dreaded by more people than any other ailment. The prognosis, in the early stages, therefore, is favourable. The most satisfactory results are obtained when the disease is detected early and treated promptly. A sound and suggestive approach to the problem of cancer control. Patient and methods A 55-year-old patient was referred by a General Medical Practitioner (GMP) regarding a one year history of recurrent lower lip swelling and infection. The patient reported having a lump on her lower lip for approximately one year. At first it was smaller in size and eventually almost occupied the whole lower lip within the one year. The patient complained of intermittent pain and dryness with occasional suppurative discharge from the lower lip. She had had frequent courses of antibiotics and at the time of initial consultation was on a course of fluconazole. The patient had a history of biopsy previously with the diagnosis of oral lichen planus in this region. Although, there had been an improvement of the symptoms after previous treatment at that time, a significant deterioration of symptoms had recurred with advanced swelling and crusting of the lower lip. According to the GMP and the patient, the lesion was worsening and had become resistant to topical medical treatment. There was no weight loss, abdominal or other systemic features observed. The patient’s appetite, sleep and mood were good. The patient had also been diagnosed with mild asthma 5 years prior. The patient consumed minimal amounts of alcohol, did not use any tobacco products and most of her time was spent indoors. Clinical examination Extra-oral examination; there was no detectable lymphadenopathy. 20mm haemorrhagic and crusting lump present on the lower lip and tender on touch, nodular in nature. Intra-oral examination; the oral mucosa was well lubricated and mild reticular white lines were present bilaterally on the buccal mucosa with no oral mucosa speckling or ulceration evident. The patient wore upper and lower complete acrylic dentures. An incisional biopsy was performed on initial consultation. The incisional biopsy report of the sample taken showed moderate dysplasia but given the clinical examination and the nature of the long history of symptoms, it might have been that the biopsy represented only a particular part and very likely that there had been invasive components to the other parts of the lip. The patient was referred urgently to the Oral and Maxillofacial Surgery Department for further treatment even though the lip was healing well after the incisional biopsy. Method of Treatment The Oral and Maxillofacial Consultant decided to perform a lip shave of the vermilion (Kolhe Leonard, 1988) and a tumour biopsy. This method of treatment is advisable in potentially malignant and early malignancy of small lesions and where there is no metastasis present. Involvement of the lymph nodes was not observed, thus the operative removal of the lymph node was not indicated. The vermilionectomy, also and better known colloquially as the lip shave, lip peal, or lip scalp operation, refers to the elliptical, horizontal excision of the exposed mucous membrane or vermilion of the lip, generally of the lower one, with resurfacing or retreading of the surgically created defect by the advancement of the undermined labial mucosa, thereby providing fresh covering which will tolerate many more years of wear (Kurth, n.d.). This procedure is a relatively simple, well-standardised, non-deforming plastic procedure of short duration. After general anesthesia has been performed, surgical preparation of the field with colourless antiseptic solution is applied, and after appropriate draping, the exposed area of lip vermilion to be excised is first outlined with a methylene blue guide mark, after which the underlying tissues are locally infiltrated with Lignospan 2% (1:80000) solution. The outlined mark is incised throughout its entire extent while the lip is firmly immobilized with the thumb and index finger of the free hand, with care being taken to make vertical rather than oblique shelving incisions so that subsequent closure will be facilitated and hypertrophic scarring prevented. After the mucosa is first elevated by sharp dissection from one corner, it can then most conveniently be removed by curved, pointed scissors down to the muscular layer. In cases of superficial malignancy, even a deeper resection can be performed without impairing the watertight closure of the lips or jeopardizing the cosmetic result. A fter haemostasis has been secured with 3-0 Prolene, the labial mucosa is undermined for an appropriate distance down to the deep muscular plane, the surgically created defect being closed by the advancement and approximation of this mobilized flap, which is then united to the cutaneous edge. To achieve an even and symmetrical closure three key sutures are first inserted, the first in the mid-portion of the lip and the remaining two bisecting the distance between the first suture and the commissures. The continuous sutures of 6-0 Prolene can then be inserted consecutively from the wound edge. The knots should not overlay the suture line so as not to retard healing. The donor site was sutured with continuous Vicryl 3.0 suture. The excised mucosal lesion was ellipsoid in shape with the parameters of 14mm horizontally x 20mm from superior to inferior x 8mm in depth. The mucosal excision was marked with the suture material (long stitch right-sided. Short stitch lingual) and sent for histopathological examination. The patient was given broad spectrum antimicrobial (Amoxicillin 500mg) injections for at least 3 days postoperatively and advised to use the lips as little as possible. The wound was kept moist during the day with frequently changed dressings of sterile normal saline which contributed considerably to the patients comfort. At night a thick layer of Aureomycin was advised, to be applied to the suture line to prevent crusting and infection. After three days the alternate sutures could be removed, and the remaining ones on the next day following the healing having progressed satisfactorily. The patient was instructed to keep the resurfaced lip well lubricated with Vaseline, lanolin, or similar preparations for quite some time postoperatively, and was also advised to avoid undue exposure to the sun. Conclusion Although, the patient had been primarily treated for symptomatic oral lichen planus, the condition had worsened significantly within a year. A second incisional biopsy showed moderate dysplasia. Furthermore, the history of rapid symptom progression of the lesion justified the performance of a prompt excisional biopsy under general anesthesia. The most recent hisopathological report confirmed the moderately differentiated squamous cell carcinoma diagnosis, whereas moderate dysplasia was representative of only part of the lesion. Tumour thickness was about 4mm (exophytic and endophytic components) with focally non-cohesive invasion pattern. The lesion was successfully removed within excision margins from 2mm to over 5mm. Nevertheless, close follow up will be continued and the necessity of radiotherapy has been considered at a multidisciplinary meeting as margin dysplasia was found of varying grades at all margins. The lip shave is thus a non-deforming plastic operation of great value in the prophylaxis and treatment of lip cancer and in the cosmetic correction of certain congenital, neoplastic, and traumatic lip deformities. (Kurth, LIP SHAVE OR VERMILIONECTOMY : INDICATIONS AND TECHNIQUE). This is obviously not a technique suitable for all lip defects, but in selected cases it gives a very satisfactory result. Discussion Tumours are divided into two main classes; one being benign and the other, malignant. A tumour may show any degree of malignancy, which in turn has an important bearing on the prognosis and on the prospect of successful treatment. The carcinoma is a malignant epithelial tumour. It is the commonest of all malignant tumours. Among the most important carcinomas is the squamous cell carcinoma. It grows particularly on the skin, lip, tongue, larynx, cervix, and urinary bladder. Ulcers about the mouth or lips that does not heal in ten days to two weeks is a significant sign of oral cancer. If detected early and properly diagnosed, cancer is often cured or at least controlled. Incidences of oral cancer have been rising in many countries around the world (Saman Warnakulasuriya et al. 2008). The 5-year survival rate for oral cancer has not significantly improved in the past 30 years and remains at approximately 50% (Jemal et al. 2004). Many oral squamous cell carcinomas are preceded by clinically evident oral potentially malignant disorders (OPMDs) (Saman Warnakulasuriya, Mak, Mà ¶ller, 2007). It is very important to prevent malignant change in people diagnosed with OPMDs, but the hazard ratios of various OPMDs are not well known. OPMDs include hyperkeratosis or epithelial hyperplasia, epithelial dysplasia (Schepman et al. 1998, â€Å"Oral Leukoplakia and Malignant Transformation†, 1984) erythroplakia (Reichart Philipsen, 2005) and oral submucous fibrosis (Murti et al. 1985, Pindborg et al. 1984) and their clinical phenotypes are well documented. Hyperkeratosis or epithelial hyperplasia, epithelial dysplasia and OSF are the most common oral mucosal disorders in the regions where areca quid chewing is prevalent, such as India, Taiwan, and other Southeast Asian countries (Pindborg et al. 1984, Reichart Philipsen, 2005, Lee et al. 2003, Silverman et al. 1976, Kaas et al. 1994, Chung et al. 2005). The malignant potential of oral lichen planus (OLP) remains controversial because of the absence of universally accepted diagnosis criteria (Chung et al. 2005). The malignant transformation rates of OPMDs show a great variation; for example, 10–20% of hyperkeratosis or epithelial hyperplasia, epithelial dysplasia may transform to cancer and the estimated annual rate is 1.4%–7% (Schepman et al. 1998, â€Å"Oral Leukoplakia and Malignant Transformation,† 1984). In oral cavity squamous cell carcinoma (SCC) there have been many efforts to identify the factors that will allow staging in a way that accurately predicts prognosis. Many different factors have been investigated as possible predictors of outcome including patient age (Thoma et al. 2014), performance status (Rades et al. 2011) laboratory (Wittekindt P. et al. 2013) histologic grade (Arduino et al. 2008, Weijers Snow et al. 2009, Caslin R. et al. 1992, Piffkà ² et al. 1997, Brandwein-Gensler et al. 2005, Lindenblatt et al. 2012, Kurokawa et al. 2005), and various biomarkers (Ziober et al. 2008, Grimm, 2012). Current staging criteria from the American Joint Committee on Cancer (AJCC) for head and neck cancer rely only on tumour size, node status, and the presence of distant metastasis (TNM). Extracapsular nodal spread, positive margins, and lymphovascular invasion are used as indications for adjuvant radiation or chemotherapy but are not part of the staging criteria. Histologic grade is not included in the current staging criteria because its ability to predict a prognosis has historically been controversial (Roland et al. 1992). Although SCC staging protocol in the seventh edition of the AJCC Cancer Staging Manual seems to represent an improvement from previous editions, there are still significant shortcomings, the greatest of which is a lack of practicality. Several studies have questioned the prognostic accuracy of the TNM system for oral cancer since neither patients comorbidity, specific tumour related factors nor multimodal treatment regimens such as preoperative radiochemotherapy (RCT) are incorporated (Kreppel et al. 2013). Nevertheless, a strong association between conventional cytology grade and survival in patients has been stated by several investigators (Weigum et al. 2010, Editor Kurtycz, 2011, Thomas et al. 2014). A high histologic grade in early stage oral cavity cancer is associated with poorer survival and carries independent prognostic value, in addition to tumour size, node status, and the presence of a distant metastasis (TNM) stage. Thus, histologic grade is considered clinically when making treatment decisions, and multivariable models of survival should include grade as a covariate to improve prognostic accuracy (Thomas et al. 2014). Lip tumours are usually low grade, whereas tumours from teeth to back of tongue are increasing in malignancy as we pass back (Grade 2); tumours of pharynx-high-grade malignancy (grade 3). Grading is a useful method of communication between pathologist and surgeon and is also used as a guide to treatment. Briefly, grades 1 and 2 are usually treated surgicall y, whereas grades 3 and 4 require radiation. Furthermore, the influence of immunological parameters on the prognosis of OSCC has already been discussed in the 1970thand 1980th[References 8,9]. Despite the fact that oral cancer and its causes are well known to the medical and dental professions, and that the tissues of the mouth are accessible for early detection of any abnormal condition, intraoral cancer continues to present an important problem. Selection of early cancer diagnosis is often difficult, especially in some cases where early symptoms are not present or misleading such as in the present case. The gross appearance first presents a local induration, then a warty mass followed by deep infiltration. The malignant ulcer is slow-growing, hard, indurated, and invasive with round edges. It may or may not involve the lymphatic nodes. Furthermore, the risk factors associated with these OPMDs and oral cancers have been established. Tobacco use, alcohol abuse and areca quid chewing habits are important risk factors. The associated factors in the progression of the disease and malignant transformation of OPMDs have not been well defined in previous studies: lesion type (Schepman et al. 1998, â€Å"Oral Leukoplakia and Malignant Transformation,† 1984, Murti et al. 1985, Pindborg et al. 1984, Lumerman A. et al. 1995, Hsue et al. 2007), age (Hsue et al. 2007), lifestyle habits (Schepman et al. 1998, Hsue et al. 2007, Chen S. et al. 2000) and lesion subsites (Scully et al. 2003) were significant factors related to malignancy, but the results from different studies vary and firm conclusions cannot be drawn. Excision of the exposed mucosa or vermilion of the lips can be safely performed even under local anaesthesia and is particularly indicated in situations requiring resurfacing of the lip, notably extensive precancerous leukoplakia or chronic solar cheilitis à ¢Ã¢â€š ¬Ã¢â‚¬â„¢ the chronic sunburn of the weather-beaten farmers or sailors skin or tropical skin of the inhabitants of sunny climates. (Kurth, Lip Shave or vermilionectomy: indications and technique). Furthermore, according to the author the best results with local flaps are achieved in midline defects of the lower and upper lip. References A, M. R. L., Kaas, W., Ja, L., Nw, J. (1994). Role of areca nut in the causation of orai submucous fibrosisà ¢Ã¢â€š ¬Ã‚ ¯: a case- control study in Pakistan. Allen, E. C. M., Lumerman, H., Freedman, P., Kerpel, S. (1995). ORAL AND MAXILLOFACIAL PATHOLOGY Oral epithelial dysplasia and the development of invasive squamous cell carcinoma, 79(3), 321–329. Arduino, P. G., Carrozzo, M., Chiecchio, A., Broccoletti, R., Tirone, F., Borra, E., †¦ Gandolfo, S. (2008). Clinical and histopathologic independent prognostic factors in oral squamous cell carcinoma: a retrospective study of 334 cases. Journal of Oral and Maxillofacial Surgeryà ¢Ã¢â€š ¬Ã‚ ¯: Official Journal of the American Association of Oral and Maxillofacial Surgeons, 66(8), 1570–9. Bauer, A., Hault, K., Knuschke, P., Beissert, S., Bauer, A. (2014). These articles have been accepted for publication in the British Journal of Dermatology and are currently being edited and typeset . Brandwein-Gensler, M., Teixeira, M. S., Lewis, C. M., Lee, B., Rolnitzky, L., Hille, J. J., †¦ Wang, B. Y. (2005). Oral Squamous Cell Carcinoma. The American Journal of Surgical Pathology, 29(2), 167–178. Chung, C.-H., Yang, Y.-H., Wang, T.-Y., Shieh, T.-Y., Warnakulasuriya, S. (2005). Oral precancerous disorders associated with areca quid chewing, smoking, and alcohol drinking in southern Taiwan. Journal of Oral Pathology Medicineà ¢Ã¢â€š ¬Ã‚ ¯: Official Publication of the International Association of Oral Pathologists and the American Academy of Oral Pathology, 34(8), 460–6. Editor, S., Kurtycz, D. F. I. (2011). The Role of Cytology in Oral Lesionsà ¢Ã¢â€š ¬Ã‚ ¯:, 40(1), 73–83. Grimm, M. (2012). Prognostic value of clinicopathological parameters and outcome in 484 patients with oral squamous cell carcinoma: microvascular invasion (V+) is an independent prognostic factor for OSCC. Clinical Translational Oncologyà ¢Ã¢â€š ¬Ã‚ ¯: Official Publication of the Federation of Spanish Oncology Societies and of the National Cancer Institute of Mexico, 14(11), 870–80. Hsue, S.-S., Wang, W.-C., Chen, C.-H., Lin, C.-C., Chen, Y.-K., Lin, L.-M. (2007). Malignant transformation in 1458 patients with potentially malignant oral mucosal disorders: a follow-up study based in a Taiwanese hospital. Journal of Oral Pathology Medicineà ¢Ã¢â€š ¬Ã‚ ¯: Official Publication of the International Association of Oral Pathologists and the American Academy of Oral Pathology, 36(1), 25–9. Jemal, A., Tiwari, R. C., Murray, T., Ghafoor, A., Samuels, A., Ward, E., †¦ Thun, M. J. (2004). Cancer statistics, 2004. CA: A Cancer Journal for Clinicians, 54(1), 8–29 Kolhe, P. S., Leonard, a G. (1988). Reconstruction of the vermilion after â€Å"lip-shave†. British Journal of Plastic Surgery, 41(1), 68–73 Kreppel, M., Dreiseidler, T., Rothamel, D., Eich, H.-T., Drebber, U., Zà ¶ller, J. E., Scheer, M. (2013). The role of clinical versus histopathological staging in patients with advanced oral squamous cell carcinoma treated with neoadjuvant radiochemotherapy followed by radical surgery. Journal of Cranio-Maxillo-Facial Surgeryà ¢Ã¢â€š ¬Ã‚ ¯: Official Publication of the European Association for Cranio-Maxillo-Facial Surgery, 41(1), 22–7. Kurokawa, H., Zhang, M., Matsumoto, S., Yamashita, Y., Tomoyose, T., Tanaka, T., †¦ Takahashi, T. (2005). The high prognostic value of the histologic grade at the deep invasive front of tongue squamous cell carcinoma. 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R., Bhonsle, R. B., Pindborg, J. J., Daftary, D. K., Gupta, P. C., Mehta, F. S. (1985). Malignant transformation rate in oral submucous fibrosis over a 17-year period. Community Dentistry and Oral Epidemiology, 13(6), 340–1. Oral Leukoplakia and Malignant Transformation. (1984). Peter, F., Wittekindt, C., Finkensieper, M., Kiehntopf, M., Guntinas-Lichius, O. (2013). Prognostic impact of pretherapeutic laboratory values in head and neck cancer patients. Journal of Cancer Research and Clinical Oncology, 139(1), 171–8. Piffkà ², J., Bà  nkfalvi, a, Ofner, D., Bryne, M., Rasch, D., Joos, U., †¦ Schmid, K. W. (1997). Prognostic value of histobiological factors (malignancy grading and AgNOR content) assessed at the invasive tumour front of oral squamous cell carcinomas. British Journal of Cancer, 75(10), 1543–6. Pindborg, J. J., Murti, P. R., Bhonsle, R. B., Gupta, P. C., Daftary, D. K., Mehta, F. S. (1984). Oral submucous fibrosis as a precancerous condition. Scandinavian Journal of Dental Research, 92(3), 224–9 Rades, D., Seibold, N. D., Gebhard, M. P., Noack, F., Schild, S. E., Thorns, C. (2011). Prognostic factors (including HPV status) for irradiation of locally advanced squamous cell carcinoma of the head and neck (SCCHN). Strahlentherapie Und Onkologieà ¢Ã¢â€š ¬Ã‚ ¯: Organ Der Deutschen Rà ¶ntgengesellschaft [et Al], 187(10), 626–32 Reichart, P. a, Philipsen, H. P. (2005). Oral erythroplakiaa review. Oral Oncology, 41(6), 551–61 Roland, N. J., Caslin, a W., Nash, J., Stell, P. M. (1992). Value of grading squamous cell carcinoma of the head and neck. Head Neck, 14(3), 224–9. Schepman, K. P., van der Meij, E. H., Smeele, L. E., van der Waal, I. (1998). Malignant transformation of oral leukoplakia: a follow-up study of a hospital-based population of 166 patients with oral leukoplakia from The Netherlands. Oral Oncology, 34(4), 270–5. Scully, C., Bagan, J. (2009). Oral squamous cell carcinoma: overview of current understanding of aetiopathogenesis and clinical implications. Oral Diseases, 15(6), 388–99. Scully, C., Sudbà ¸, J., Speight, P. M. (2003). Progress in determining the malignant potential of oral lesions. Journal of Oral Pathology Medicineà ¢Ã¢â€š ¬Ã‚ ¯: Official Publication of the International Association of Oral Pathologists and the American Academy of Oral Pathology, 32(5), 251–6. Shaw, R. J., Pace-Balzan, A., Butterworth, C. (2011). Contemporary clinical management of oral squamous cell carcinoma. Periodontology 2000, 57(1), 89–101. Shiu, M. N., Chen, T. H., Chang, S. H., Hahn, L. J. (2000). Risk factors for leukoplakia and malignant transformation to oral carcinoma: a leukoplakia cohort in Taiwan. British Journal of Cancer, 82(11), 1871–4. Silverman, S., Bhargava, K., Smith, L. W., Malaowalla, a M. (1976). Malignant transformation and natural history of oral leukoplakia in 57,518 industrial workers of Gujarat, India. 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The Tet Offensive :: essays research papers

The Tet Offensive was a series of battles which took place during the Vietnam War. It was a major offensive by the North Vietnamese Army, and the Viet Cong, beginning on the night of January 30-31, of 1968, which was the Chinese New year. The objective of the 1968 Tet Offensive was to take the Nationalist and the US armies by surprise since North Vietnam's government proposed a ceasefire for the celebration of the Lunar New Year. There were three major battles of the offensive, which we discussed in class. The battle of Hue City was one of these major attacks. The city of Hue was attacked by ten NVA battalions and almost completely overrun. Thousands of civilians believed to be potentially hostile to Communist control, including government officials, religious figures, and expatriate residents, were executed in what became known as the Massacre at Hue. The city was not recaptured by the US and ARVN forces until the end of February. The US and ARVN lost 482 men and the NVA around 7,500. The second major battle of the offensive was the battle of Khe Sanh. The fighting began on January 29 as a number of Vietnamese units began their attacks prematurely. The rest of the NLF/NVA attacks began on the night of 30-31st. It was in Huế, the ancient capital, and Saigon that the NVA had significant success. The morale of the ARVN was being badly eroded. The third major battle of the Tet Offensive took place in and around the city of Saigon. Around five battalions of NLF had infiltrated the city. The headquarters of the ARVN was attacked by around 700 men and there was heavy fighting but only 110 American casualties. The Vietnamese casualties in this assault and other actions in Saigon were over 1,100 men but aided in their gained control of large parts of the city. Fighting lasted almost a week and some sections of the city were in ruins due to US airstrikes and artillery.   Ã‚  Ã‚  Ã‚  Ã‚  General Giap's plan was divided into three phases. In the first phase, the PAVN would launch attacks on the border regions of South Vietnam to draw American forces away from South Vietnamese cities. Giap knew this could be a risky move, but reasoned that it would be worth the cost. Phase two saw widespread attacks by the Viet Cong all over South Vietnam's cities, which would prod the civilians into full fledged revolt against the 'hated' Americans and the South Vietnamese government.

Company Analysis Tim Hortons Essay

Tim Hortons is one of North America’s largest developers and franchisors of quick service restaurants with 4,485 system-wide restaurants as of year-end 2013 (Annual Report 2013). Tim Hortons is among the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada by a wide measure. In Canada, they command an approximate 42% share of the quick service restaurant traffic. Tim Hortons Inc. has iconic brand status in Canada and strong consumer awareness in the U.S. market (Annual Report 2013). According to Ready Ratios (2014), the most important financial ratios to assess a company’s financial picture are: 1. Debt to Equity Ratio= Total Liabilities / Shareholders Equity 2. Dividend Payout Ratio = Dividend per share / Total Net Earnings 3. Return on Equity= Net Income / Shareholder’s Equity 4. Net Profit Margin= Net Profit / Net Sales Debt-to-Equity Ratio The debt-to-equity ratio is a quantification of company’s financial leverage estimated by dividing the total liabilities by stockholders’ equity (Bruns 1992). This ratio indicates the proportion of equity and debt used by the company to finance its assets. It is really important to know about what the debt-to-income ratio number indicates. This number needs to be as low as possible. The less debt relative to the income indicates that a company is financially better off because there is extra money to apply towards future goals. Referring to Appendix B, Tim Hortons debt to equity ratio is at 0.34 and has been steady for the past six years. This shows that the corporation has available money on hand to apply toward their financial goals. Dividend Payout Ratio The dividend payout ratio is used to examine if a company’s earnings can support the current dividend payment amount. The statistic is calculated by taking the dividend and dividing it by the company’s total net earnings (Bruns 1992). Investors usually seek a consistent and/or improving dividends payout ratio. The dividend payout ratio should not be too high. Growing companies will typically retain more profits to fund growth and pay lower or no dividends. Companies that pay higher dividends may be in mature industries where there is little room for growth and paying higher dividends  is the best use of profits. Dividends are paid in cash; therefore, high dividend payout ratio can have implications for the cash management and liquidity of the company. According to Little, dividend payout ratios over 100% means that the company is paying out more to its shareholders than earnings received (2014). This is typically not a good recipe for the company’s financial health; it can be a sign that the dividend payment will be cut in the future. According to Appendix B, Tim Hortons dividend payout is at 38.52% and has been consistent over the previous five years. This shows that the corporation has been re-investing profits to meet their future financial goals. Return on Equity (ROE) The return on equity is the amount of net income returned as a percentage of shareholders equity (Bruns 1992). The return on equity estimates the profitability of a corporation by revealing the amount of profit generated by a company with the money invested by the shareholders. According to Kennon, a business that has a high return on equity is more likely to be one that is capable of generating cash internally (2014). The higher a company’s return on equity compared to its industry, the better. According to Appendix B, Tim Hortons ROE is currently at 32.46%. The subsequent five years has shown similar percentages except for year 2010. The ROE was actually 53.29%. Looking at Appendix C, the ROE comparison between Tim Hortons and Dunkin Donuts shows that Dunkin Donuts has been making steady improvements during the past 5 years and as of year ending 2013 has surpassed Tim Hortons ROE. According to Wong, Dunkin Donuts is the second largest coffee chain after Starbucks with over 7000 outlets, far ahead of Tim Hortons and the company is preparing to expand to the western U.S. (28 August 2014). Net Profit Margin The net profit margin is a number which indicates the efficiency of a company at its cost control (Bruns 1992). The profit margin ratio shows what percentage of sales are left over after all expenses are paid by the business. A higher net profit margin shows more efficiency of the company at converting its revenue into actual profit. This ratio is a good way of making comparisons between companies in the same industry, because similar companies are often subject to similar business conditions. Tim Hortons net  profit margin for year 2013 was at 13.04% and for the previous 5 years has been stable (Appendix B). A comparison between Tim Hortons and Dunkin Donuts (Appendix D), shows that Tim Hortons net profit margin for 2013 was approximately 7% lower than Dunkin Donuts. While Tim Hortons has had a steady profit margin, Dunkin Donuts has increased their profit margin by 14% over the last five years. Conclusion Reviewing the ratios that were presented indicate that Tim Hortons has been a stable profitable company. Their debt to equity ratio has been consistently low, dividend payout ratio has been steady at 38%, return on equity has been consistently between 30 and 50% and the net profit margin has been constant at 13% (appendix B). A review of appendix B shows that the ratios presented have been consistent; however, on August 27 2014 Burger King announced that a deal had been reached to buy the Canadian donut chain (Isidore & Sahadi, August 2014). Many have speculated that the main reason for the merger was to reduce the business taxes paid by the corporation. Looking into the future, the Burger King acquisition may hurt the financial stability of Tim Hortons in the U.S. markets due to loyalty. I think the merger between the two corporations will take a few years to solidify. Until then I would invest due to the constant stability of the company financials and re-evaluate after a year.

Ife, Efe, and Space Matrix of Coca-Cola Essay

INTRODUCTION Coca-Cola, the product that has given the world its best known taste was born in Atlanta, Georgia on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. They have a strong management and marketing team, and they produce products that people want and in some cases need. Examples of well-known brands they own include Coke, Sprite, Fanta, Vitamin Water, Minute Maid, Bonaqua and Powerade. Although, even a successful company can come tumbling down, and in order to stay ahead of the competition and to continue revenue growth, we would advise the company to seek out additional business strategies in which will explain in depth in the following sections (our company, 2014). CURRENT MISSION, GOALS AND STRATGIES: Coke’s mission is to, â€Å"refresh the world, inspire moments of optimism and happiness, and to create value and make a difference.† Coca-Cola believe that they main responsibility is providing customers with refreshing beverages including soft drinks, water, energy drinks, juice and tea to fit any occasion in their daily lives. Coca-Cola signature product, Coke, is a favorite around the world and a wide variety of products are sold in over 200 countries. They use the only the most sophisticated equipment to process and make the products to ensure each glass of coke product it as good as always. Besides, employees are fairly compensated and we practice fair trade in all markets we compete. Coca-Cola values their responsibility to all communities to serve and support many educational programs. Furthermore, The Company’s goals include maximizing growth and profitability to increase shareholders’ wealth and to be globally known as a business that conducts business responsibility and ethically and to accelerate sustainable growth to operate in tomorrow’s world. The strategies that The Coca-Cola Company is currently pursuing to achieve these goals include: product innovation; creating well planned packaging and pricing schemes; and increasing operating efficiencies. The Company often reviews and evaluates their business plans and performance to improve their earnings and analyze their  competitive positioning the market. They make decisions in realigning their business models to match the objectives of the Company by using strategies and tactics in the analysis of their performance (our company, 2014). INTERNAL ANALYSIS: (See attached IFEM) The Coca-Cola Company has an IFEM score of 2.82, which is an indication of a strong internal position. It can also be observed that there are much more internal strengths than the weakness which is why also the company has a strong internal position. FINANCE: Coca-Cola has consistent financial operating results and compared to their competition, they are much better financial shape. For the year ending 2013, the company generated a whopping $48 billion in revenue, an increase over the past two years. According to the company’s 2013 Income Statement, net income, operating income, and gross profit resulted in a positive year-over-year percent change. Coca-Cola has a Quick Ratio of 0.92% and a Current Ratio of 1.03%, thus having a low projected risk of delinquency and a low risk of failure. Coca-Cola has the total debt to asset ratio of 41.17 and profit margin of 18.22%. The company meets its goal of maximizing shareholders’ wealth as the company’s stock (KO) price plus reinvested dividends continue to trend upwards. MANAGEMENT: There are a lot to say for a company that is been in business for 127 years and it’s evident that the management structure is strong, the company also has a global employee workforce of 150,900 that contributes to the overall success of the organization. The company strives to make a positive impact in the world and intends for their core values to display not only inward but also outward toward the customer. Some of those core values are: diversity, collaboration, passion, accountability, and integrity. RESEARCH AND DEVELOPMENT: With the proper qualitative research, the company can gauge what type of beverage the consumers want and whether or not their products taste good to the consumer. The company offers over 91 products worldwide, but in order to stay ahead of competition, the development of new products, product packaging, and product diversification is essential. MARKETING: Coca-Cola is a marketing giant, which proves to be an internal strength for the organization. Through effective marketing strategies, 98% of the world’s population recognizes the famous white and red Coca-Cola logo. Over the years, Coca-Cola has had many creative slogans such as â€Å"Open Happiness† and  Ã¢â‚¬Å"It’s the real thing†. Consumers also enjoy the yearly Coca-Cola Super Bowl commercials that often promote happiness with the Clydesdale horses or Polar Bears. In addition, Coca-Cola is taking advantage of social media sites to communicate with their customers. In summary, The Coca-Cola Company yielded a positive internal analysis. The company is in good financial shape and continues to improve and produce positive year-over-year profits. As long as the company can keep its debt under control, they will continue to be in good financial health. The management team and global workforce at Coca-Cola are strong and their core values reflect positively though their commitment to social responsibility. The company should continue to research what type of beverages best suit consumer’s needs in order to stay ahead of the competition. Lastly, the company excels with their marketing campaigns and should continue with aggressive and creative marketing to maintain market share. EXTERNAL ANALYSIS (See attached EFEM) Company Coca-Cola appears to be competing in a hostile environment as indicated by the EFEM score of 2.39. It can be seen in the External Factor Evaluation matrix that the industry is facing more threats than the opportunities and the priority of the threats are also more than the opportunities. This means that the industry is more vulnerable to the effects of threats than opportunities. DEMOGRAPHIC: Coca-Cola is the most well-known product throughout the world. The demographics used to segment those users of Coca-Cola located in the United States are as follows: age, race, income, education, employment, household size, gender and lifestyle. Coca-Cola was originally created as syrup to be sold to soda fountains, where it would be mixed with soda water and served to patrons, typically teenagers and young adults. And just as it was created for the younger generation, that’s where it’s popularity has remained, with the 18-24 year-old age demographic. However, Coca-Cola’s volume potential is highest for 25-34 year-olds. In the adult population, Coca-Cola is most popular among men, and more specifically, single men. However, there is significant volume potential for married persons, and Coca-Cola could therefore prospectively increase their sales volume by marketing more towards married persons ages 25-34. COMPETITION: Existing Rivalry in the soft drinks  industry is between Coca Cola PepsiCo and Dr Pepper Snapple. However, Coca Col a remains to be the market leader and has maintained the leadership through its intensive marketing campaigns, innovation in introducing brands which captures the evolving customer needs and the wider presence of its brands in many countries across the world. This combined by the significant market experience for the many years the business has been in the industry gives the Coca Cola a competitive edge over competitors. New entrant’s new entrants: Coca cola as the leading soft drink sel ler in the industry has a large network which gives it economies of scale and wide presence all over the world. The economies of scale makes Coca Cola’s average cost to be too low for new entrants to be able to enter the market since they cannot afford to produce at such low cost hence the market has low entrant. The cost of entering the soft drinks industry is also high due to the much research needed for the brands development, equipment and expertise involved which also keeps away many potential entrants in the market. This gives Coca Cola a competitive edge against any potential entrants. ECONOMIC: Inflation rate rise which is the general rise of the price level reduces the consumer’s purchasing power reducing demand for the business’s products while its reduction increases purchasing power increasing demand. Next, Emerging markets are increasing business operations in international market l. This can be demonstrated by the significant performance of the company with the earnings before interest in markets outside US representing 80% of the company earnings. Interest r ate determines the cost of borrowing for investors in the market. Thus a rise of the rate increases the cost of investment which reduces competition in the market while a fall of the rate reduces the cost of capital increasing competition in the market. Unemployment rise affects the amount of disposable income available to the consumers with its rise reducing the income hence reducing demand. On the contrary, an increase in employment increases the disposable income increasing demand for goods boosting the business performance. Economic growth rate and performance determines the level of income in the economy which determines the aggregate demand in the market. Thus a positive economic growth increases demand in the market while a negative growth reduces demand. SOCIAL: Lifestyle change in the market changes demand for products, calling for the business to introduce products that meet the new  demand while phasing out the old products with no demand; this has promoted innovation of the company in introducing relevant products like the diet brands and low or Zero calories brands. Aging population and population composition change and diversified products preference in the market as different age groups have different tastes and preferences, with the elderly becoming more concerned with their health hence having their demand change to healthy products reducing demand for some of the businesses products. The consumers health concern and age preferences has resulted to Carbonated drinks being much preferred by and commanding a large youthful market segment who care less about carbon health effect which has been the concern. There has also been a significant growth of healthier soft drinks due to their branding image that they are natural but the carbonated brands consumption among the children and the adults has reduced. STRATEGIC OPTION ANALYSIS: See the I/E, SPACE, TOWS and QSPM I/E MATRIX: The I&E Matrix plot depicts a strategy area of 2.56 which indicates that the company should â€Å"hold and maintain. Suggested strategies for this position on the I&E Matrix are market penetration, market development, and product development. This is not a large problem for the company as they are in a very strong financial position to hold and maintain the current market position. Elimination of the major problems of Coca-Cola in term of production and marketing will strengthen the company internally and facilitate the adoption of a broader range of strategies. Coca-Cola must also consider to creating products for market niches in order to make it less vulnerable to competition (Product Development).One of the threat in the market is customer are changing health-consciousness attitude, the company have to develop products that can satisfy the need of customer and that are perceived as being clearly superior to the competition. SPACE MATRIX: The SPACE matrix shows a borderline plot in the AGGRESSIVE quadrant, which correlates with the result from the IE matrix as well. The plot ensure the company’s strong financial position (FS+5) with a great competitive advantage (CA-1.50). The industry itself is strong (IP+5.2) but the Coca-Cola finds itself in an unfavourable environment (CP-1.80). Due to  these factors, it is best that Coca-Cola be aggressive and cautious at the same time. The plot suggests that Coca-Cola needs to use their internal strengths to develop a market penetration and market development strategies to stay ahead of the competition. Some of the factors that afforded Coca-Cola with a competitive rating are their large percentage of market share, consumer loyalty to the brand, and their high-quality product offerings. TOWS MATRIX: The TOWS Matrix Yielded Ten Strategies. Two of the strategies were functional strategies and the remaining eight were Business/Corporate strategies. These functional strategies deal with the organization structure and sales force of Coca-Cola. Ten distinct B/C strategies were identified to include product development, concentric diversification, market penetration, horizontal integration, management, market development and joint venture. The QSPM and the QSPM score Summary Sheet: The eight distinct B/C strategies were evaluated by the QSPM. The tentative priorities established in the analysis of the BMS matrix were somewhat revised based on QSPM scores. All scores were at least moderate-above 50% of Max Possible Score (MPS) overall. Strategy #2 had a high overall score- 80% with an extremely high external argument score of 79%. It appears that the strategic thrust inferred in the I/E and BMS analyses and their supporting strategies are generally sustained by the QSPM analysis. RECOMMENDED STRATEGIC THRUST AND SUPPORTING STRATEGIES Coca-Cola should adopt a strategic thrust, which is aimed at positioning the company as a company that owns the innovative products. Aside from that, Coca-Cola should become a creative and memorable leader in the food and beverage industry. Coca-Cola should seek to at least maintain, but preferably increase its market share. Major emphasis should be placed on further penetrating foreign markets, with emphases on our marketing which able to tap into the psyche of the public, especially the teenagers (Hoistein, 2014). It should, as soon as possible, enter the teenagers market  by bringing the wonderful products that could catch the teenager’s mind. Coca-Cola must make its products more attractive and tasty to fulfill the customer’s expectation. FUNCTIONAL STRATEGIES The following functional strategies should be carried out in the time frames indicated. F/MG: Create new department to research and develop nutrition products. Product life cycles are shortening because of the people’s preference and trends are changing rapidly. Develop a â€Å"Market need† products for consumers in order to compete with other competitor. For instance, Coca-Cola must develop the right pricing and packaging, with small packs, large packs, or take-home packs (Hoistein, 2011). This need is pressing and paramount. SHORT RANGE, but will be an ongoing need. F/MG: Develop talent human capital in sales team. The organization’s structure must be redesigned to be more responsive to the field and unpredictable nature of the competitive environment. A talented sale leaded is needed to lead their team in order to provide the best in town services for the customers. SHORT-MID-LONG RANGES. B/C (BUSINESS/CORPORATE STRATEGIES) SHORT RANGE-INITIATE IMMEDIATELY AND IN PRIORITY: Strategy #2 and #3 – Research and development to create innovative products that appeal to the health conscious consumers and Capitalize on their strong brand name and expand operations to include food (SO) and (WO): Coca-Cola should employ more creative and innovative worker and gain several new attractions for the products Hire more creative and innovative worker able to generate more new ideas for Coca-Cola and Coca-Cola could increase the level of satisfaction of customers. For instance, Coca-Cola must understand the culture of every country before enter into the international market in order to increase the competitive advantage. For example, Coca-Cola has announced plans to launch a new version of its best-selling soft drink with a third less sugar and a third fewer calories in the market (Smithers, 2014). New green cans and bottle labels will feature alongside its range of drinks from the iconic 330ml red tins with 139 calories to Coke Light and Zero with no calories (Sayid, 2014). It can help Coca-Cola increase the  market share. Both strategies have the highest priority. Strategy #4 – Increase marketing efforts for bottled drinks (WO): Coca-Cola should do research on the bottled drinks. Coca-Cola has to make the bottled drinks that the customer feels attractive and purchase us. According to Fox (2014) Coca-Cola will personalize its bottled drinks with 250 of the nation’s most popular names among teens and millennial. Nowadays, most of the people likes fresh and new the products, which able to grab their attention. This trend had brought an opportunity for Coca-Cola to generate more customers. MID RANGE – BEGIN PLANNING IMMEDIATELY FOR IMPLEMENTATYION IN 2 TO 3 YEARS Strategy #1 – Improve environment awareness with community involvement (SO): To achieve environmental awareness Coca-Cola should organize seminars for the public in order to share the information and knowledge of the company. Aside from that, every bottled drink should print the information about environmental awareness to remind the customer regards the crucial of it. LONG RANGE-BEGIN PLANNING NOW FOR IMPLEMENTATION IN 4 TO 5 YEARS. Strategy #5 Increase advertising to maintain competitive edge (ST): Concentrate on every single advertisement able to maintain a competitive edge. Coca-Cola should target all audiences when advertise for its products. If the advertisement able to grab the attentions of consumer it means the advertisement was a good advertisement. Zmuda (2014) said increase the effectiveness of our marketing investment by transforming our marketing and commercial model to redeploy resources into more consumer facing marketing investments to accelerate growth. It proves that a good marketing will plan a good advertisement and it could maintain the competitive advantage. Strategy #6 – Acquire Golden Enterprises (GLDC) to help diversify the product line (ST): Coca-Cola should diversify its product line for market development and GLDC is required for this strategy. Coca-Cola must do research and development to achieve this goal. NOT RECOMMENDED: Strategy #8 – Advertising on encourages consumers to lead a healthy lifestyle (WT): Coca-Cola should not advertise a healthy lifestyle advertisement, products of Coca-Cola not a drink that can drink for healthy purpose. It  seems to increase the risk of failure if advertise healthy lifestyle advertisement. References (2014), Our Company. Retrieved from http://www.coca-colacompany.com/our-company/ David, F. (2013). Strategic Management A Competitive Advantage Approach. 14th ed Pearson Education, Inc. Fox. (2014). Why you may see your name on a bottle of Coca-Cola. Retrieved from http://www.myfoxorlando.com/story/25742524/why-you-may-see-your-name-on-a-bottle-of-coca-cola Hoistein, W. J. (2011). How Coca-Cola Manages 90 Emerging Markets. Retrieved from http://www.strategy-business.com/article/00093?pg=all Ruddick, G. (2014). Coca-Cola to launch new stevia-flavored drink. Retrieved from http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10890702/Coca-Cola-to-launch-new-stevia-flavoured-drink.html Sayid, R. (2014). Coca-Cola Life to launch in UK as new low calorie alternative to classic brand. Retrieved from http://www.mirror.co.uk/news/uk-news/coca-cola-life-launch-uk-3672697 Smithers, R. (2014). Coca-Cola Life: Coke with fewer calories and less sugar to tackle obesity. Retrieved from http://www.theguardian.com/business/2014/jun/11/coca-cola-fewer-calories-less-sugar Zmuda, N. (2014). Coca-Cola Boosts Media Spending as Demand Slows, CEO Muhtar Kent Defends the Importance of Marketing. Retrieved from http://adage.com/article/news/coca-cola-boosts-marketing-spend-demand-slows/291747/